Build-A-Bear has recalled about 36,000 Heartwarming Hugs Bears in the United States after reports that a zipper slider on the bear can detach, creating a potential choking hazard for children.
If you purchased a Build-A-Bear Heartwarming Hugs Bear earlier this year, you may want to stop using it right away.
Why This Recall Was Issued
According to the recall notice, the zipper slider attached to the side pouch of the bear can detach during use. That pouch contains a removable heart-shaped bead bag filled with ceramic beads designed to be heated or cooled for comfort.
The reported issue creates a potential serious injury or death risk from choking hazards to children.
Build-A-Bear said there has been one report in the United Kingdom involving the zipper slider detaching while in use. No injuries have been reported in the United States.
Who Is Affected
The recall involves:
- Build-A-Bear Workshop Heartwarming Hugs Bear
- Model number: 034464
- Weighted plush bear with a side pouch and zipper
- Includes a removable heart filled with 2.5 pounds of ceramic beads
- Sold between January 2026 and March 2026
- Sold in stores and online for about $48
The model number can be found on the label sewn into the back side of one of the bear’s legs.
How Much You Can Get
Consumers can receive either:
- A full refund to the original payment method, or
- A gift card for the original purchase price redeemable toward available merchandise
Your Options
| Option | What It Means | Deadline |
|---|---|---|
| Return the bear to a Build-A-Bear store | Receive a refund or gift card | Not listed |
| Request a prepaid return label | Mail the bear back if you cannot visit a store | Not listed |
| Stop using the product immediately | Recommended due to choking hazard | Immediately |
How to Take Action (Step-by-Step)
Consumers should stop using the recalled Heartwarming Hugs Bear immediately.
You can:
- Return the bear to a local Build-A-Bear Workshop store, or
- Contact Build-A-Bear to request a prepaid shipping label for a mail-in return
If returning by mail, consumers can receive a refund through the original payment method or a digital gift card for use online.
Recall Details at a Glance
- Recall Date: April 30, 2026
- Units Recalled: About 36,000 in the U.S.
- Recall Number: 26-457
- Sold At: Build-A-Bear stores and online
- Price: About $48
- Manufactured In: China
Contact Information
Consumers can contact Build-A-Bear through:
- Phone: 844-541-0144
- Email: [email protected]
Official recall pages:
